“Those Who Write for Immortality is part of a larger genre of literary criticism. It’s sometimes called book history, or (if we’re being formal) the history of the book. Sometimes, book history focusses on the physical aspects of reading. Often, though, the history of the book is actually the history of the people who work with books—publishers, editors, reviewers, booksellers, librarians, and so on. Literary fame, Jackson writes, is not a disembodied process; it’s created by people who, sometimes without knowing it, coöperate across time in a vast reputational enterprise.” You can read more here (New Yorker) and here (Times Higher Education).